Page builders have become immensely popular with people who have websites powered by WordPress, leaving behind website builders like Weebly, Wix and Squarespace. The page builders are also called the theme builders that provides drag and drop facility. You have to import a page builder (Elementor, WPBakery, Divi, etc.) of your choice and start creating your website. You don’t require knowledge related to web development (HTML, CSS and JS.) Anyone who isn’t a programmer can build their websites quickly without having to hire a professional web developer. You can select the template, choose to add images and widgets and do pretty much anything.
Realistically speaking, if you’re a programmer, you don’t want to spend around 60 hours on building a website that has more than 1000 lines of code when you should be focusing on your strategy: how to attract customers, how to sell your products and gain maximum profit. What better way could be out there than using a page builder? However, there are some of the drawbacks of using Page Builder you may want to consider before using the page builder.
Here we will discuss the pros and cons of the Page Builder and whether you should go for it or not.
Pros of Page Builder
- Unlimited Features
Page Builder has multiple functionalities to offer. From adding social media buttons to text boxes to image grids to forms, the list goes on. All you’ve to do is drag and drop the component you wish to add to your website. For the type of feature you need, install the plugins available, and you’re all done. No need to dive into the technical aspect since the page builder has every tool you’re looking for.
- Easy Customization
Being an absolute amateur with zero coding background, you can easily use the Page builder plugins to make a custom-built web page. You can add headers, footers, buttons, widgets and so much more without writing any code. Most page builder plugins have a built-in editor where you can add or delete elements according to your requirements.
This saves a lot of time because you don’t need to search for a developer or invest too much money when Page builder can do a much better job—no need to start from scratch.
- Doesn’t cost a fortune
Page builders are entirely inexpensive. You don’t have to worry about investing money in hiring a developer to design the website for you or buying additional builders that may cost a lot of money. There are premium page builders that don’t cost too much and are worth the investment. You can create a unique website, unlike any other.
- No Coding skills required
Most professional websites have millions of code and files in the back-end. Building a website from scratch isn’t an easy job since it requires time and effort, but by using page builders, you get relief from the burden and focus on how to improve the UI of the theme you’ve chosen. Although there are some limitations of Page builders, you can find plugins and different tools to build the website that is different from the others and doesn’t cost you too much.
Top Page Builders
Divi is a popular design framework of page builder that gives you access to a variety of tools, templates and modules. You can select the layout/templates that best represents your business/brand. Once you’ve chosen a template, you can customize it by changing the colors, headers, typography, spacing, drag and drop elements and create landing pages. Moreover, Divi is extremely flexible since you can easily transfer the templates and its components between websites having the same page builders. You’ve complete control of the pages, blogs and interface of the site. It would take time for you to get the hang of it, but once you’ve familiarized yourself with the interface, you can use it with ease.
Elementor is another page builder plugin that has over 2 million active installs. Its’s fast and easy to use for beginners. The drag and drop feature makes it easier for you to add elements to the web page and position it in real-time. The web page supports undo and redo options, so you can go back to the old version if you didn’t like the new changes you’ve made. Elementor also has an option for displaying the under-construction page whenever you make changes to your website. The page builder comes in free as well as premium version.
With WPBakery, you can build any template that you have in your mind using the drag and drop feature. Currently, it’s one of the accessible front-end and back-end page builders that not only lets you create a responsive website but also lets you use ready-to-use elements, add-ons and templates without diving deeper into coding. It comes with advance grid options. You can display your posts in any grid as there are more than 40 styles.
Should you use Page Builder or not?
Considering the pros of Page Builder, it has benefited a lot of people, especially those who are non-programmers and don’t know a thing or two about the coding. However, users have experienced some downsides of the page builder. One common issue is that the plugins you use need to be updated with the latest version of WordPress; otherwise, your site would encounter issues. Compatibility of plugins is also another problem. When you’re using a page builder, you need to search for the compatible plugins that work with the page builder. Despite that, page builders have been a convenience for most people since people love the drag and drop feature it offers and within minutes you can create a stunning website, thus saving the time for development.
If you’re someone who knows how to get your hands around Page builder, it will benefit you and make things much simpler for you. However, if you’re utterly clueless about using Page builders, it’s best to hire a web developer who can take care of the front-end design.